Featured Member: Jo Jackson King

We regularly interview, feature and promote Pollinators members. This time we meet Catalyst participant, Jo Jackson King.

Catalyst is Western Australia’s only support program for social entrepreneurs. Find out more about what is happening here. 

Make believe play and Rangelands grass-fed beef are just some of the elements of Jo Jackson King’s Catalyst experience.

Jo is a Pollinators member and Catalyst participant with a long list of achievements and an even longer ‘to do’ list of projects to inspire change and benefit the community.

A Pastoralist, Occupational Therapist and Mother of three boys, Jo has also written two books. One about her station life at Austin Downs and a parenting book that cuts through myths to provide carers of kids under seven with practical advice that is based on current early child development science.

Jo says the initial project idea she brought to Catalyst was very different to the ideas she is currently working on.

 “We had one Catalyst session with Lachy from Dismantle that was so confronting for me that I just about dropped out of the course.  We had to simplify and pitch our idea unceasingly and I became increasingly convinced that the workshops and documentary I had planned to teach parents how to promote self regulation in their children would not change a thing,” Jo said.

It was through written reflection and the long drive home to Austin Downs that Jo found the simple change led solution she was looking for, pretend play.

“Pretend play is transformative, the fastest positive neurological change in children happens in play and adults are no different,” she said.

Jo is now working on the Imagination Games – a competition that will challenge families and schools to record their make believe games with a family holiday and school camp as a prizes for the best examples.  She hopes to secure major corporate sponsorship and support from a not for profit group to lead the campaign.

Another idea Jo is currently working on is providing her family’s sustainably produced Rangelands produce directly to the public.

“Like most station people I also work off-property as we don’t earn enough from the business.”

“It is hard for people to believe when you are buying steak for $15 a kilo that the farmer has earned a fraction of that, because who on earth would sign up for that,” she said.

Through her Catalyst experience Jo decided that farmers and the people who eat the food they produce don’t interact enough.

“I had become resentful of the consumer but talking to other participants I realised that my resentment was ill placed, many people want to support farmers to care for the land,” She said.

Jo is seeking expressions of interest from people who would like to purchase grass-fed meat and other Rangelands produce to help fund the Jackson King’s land healing work at Austin Downs.

To find out more about the Imagination Games or to put your hand up for some premium Rangelands produce contact Jo via email at jojacksonking @

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