Geraldton Air Charter has transformed its bottom lines by zeroing in on a new and untapped tourist market in Geraldton – the Chinese. By specifically targeting Chinese tourists through Chinese-language website, Chinese speaking staff and using Chinese social media, the business has attracted 1600 Chinese tourists to Geraldton to book a Geraldton Air Charter tour in the past two years. This result has not only bolstered the business itself, but benefited Geraldton tourism as a whole.
But how did it do this? First step. Gaining China-Ready accreditation in 2014. The business then employed a Chinese speaking marketing officer who helped launched a Chinese-language website and became active on Chinese social media sites Webb WeChat, Weibo. The marketing officer also forged relationships with Perth-based Chinese travel agents and the business employed Chinese-speaking pilots.
Geraldton Air Charter website: www.geraldtonaircharter.com.au
Geraldton Air Charter Chinese website: www.augac.com
Advice and resources
China Ready Accreditation: www.chinareadyandaccredited.com
City of Greater Geraldton: www.cgg.wa.gov.au
Mid West Development Commission: www.mwdc.wa.gov.au
Web WeChat: www.web.wechat.com