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Value Proposition and Marketing – Catalyst

November 10, 2016 @ 9:30 am - 2:30 pm

$250 – $300

Your Value Proposition & Marketing & Communicating Your Message

We’ll be working on the Value Proposition Canvas – a really cool way to work out how your products and services can deliver the value your customers want – so you can meet the market AND get centred in the value of your product/service before you start trying to “sell” it.

Marketing is essential to the health of your venture but how do you do it in a way that wins quality clients, and doesn’t feel ‘salesy’.

This fortnight’s Catalyst session is open to outside attendees and covers the secrets to marketing in a way that will bring you the clients you want, and in a way you’re comfortable with.

You’ll hear from experts to discover:

  • The Value Proposition Canvas – as a tool to being centred in your value and the value of what you offer
  • Knowing your customers and their wants, needs and pains
  • Elements of a marketing plan, and templates to get started
  • Your communication Strategy
  • An introduction to the value of branding


  • Fleur Porter, Purpose Coach
    • Will run you through the Value Proposition Canvas so that you can believe in the value of your product/service
  • Fred Porter, Agent Digital 
    • Fred will take you through Digital Marketing Tips for Startups and provides a working template for your Marketing Plan.

Cost $300 non Pollinators members, $250 Pollinators members. With Lunch provided.

This session is open to the public, and also forms part of the Catalyst program.

Catalyst is supported by the Mid West Development Commission and Regional Development Australia Mid West Gascoyne.

This session will be valuable for startup ventures preparing for the Greater Geraldton Investment Showcase.


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November 10, 2016
9:30 am - 2:30 pm
$250 – $300
Event Categories:


Pollinators Inc
(08) 9965 5371


184 Marine Terrace
Geraldton, Western Australia 6530 Australia
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